ISG WORLD

Services

 

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Sales

A leader in developer sales and services, ISG offers its developer partners a total sales solution, and is constantly adapting to market changes to provide immediate return for the real estate developments it represents. A comprehensive sales strategy is developed and efforts are led by some of the most seasoned real estate experts in South Florida. It is ISG’s extensive experience and vast network of top national and international affiliates that has earned the trust of top producers and developers over the years. The experience, vast network and creativity of the ISG team allows for the successful positioning of clients’ properties in front of highly qualified prospects. 

  • Strategic Planning
  • 24/7 monitoring and reporting
  • Sales staffing and management
  • Broker liaison programs
  • Sales center design
 
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Research

To better understand our rapidly changing market conditions, ISG maintains a full-time research operations department. ISG's research department provides residential real estate market information, pricing and sales trends and other metrics that are heavily relied upon and utilized by ISG's sales organization and brokers, as well as by clients and the media. The data and information the department provides is consolidated in ISG's annual market report, the Miami Report, a comprehensive and in-depth analysis of Miami’s real estate market and a leading industry guide detailing the evolution of the market.

  • Market studies
  • Site evaluations
  • Product analysis
  • Miami Report
 

Marketing

ISG believes one of the most important tools for sales success is a cohesive, creative and thoughtful marketing plan. Through years of working with leading architects, graphic and interior designers, publicists and planners, ISG’s dedicated marketing team has pioneered new real estate marketing strategies, and have become experts in the packaging and presentation of properties via award-winning sales centers, exhibits, videos, brochures, advertising campaigns, websites and events.

  • Marketing Plan
  • Press and publicity management
  • Industry events
  • Road shows & exhibitions
  • Event and promotions management
  • E-communication program
 
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Creative

In an effort to better serve its clients, ISG built its own in-house creative division. ISG’s Creative Division brings true creative expertise to the real estate world, developing comprehensive strategies and creating cutting-edge collateral. With over 15 years of experience in the real estate market, the team offers professional services and strategies custom-tailored to their clients’ needs. The team of designers, strategists and writers collaborate to deliver innovative and one-of-a-kind "brand identity" campaigns.

  • Design & Advertising
    • Print collateral
    • Packaging design
    • Signage & wayfinding
    • Print campaigns
    • Digital campaigns
    • Nontraditional advertising
  • Branding & Consulting
    • Naming
    • Identity design
    • Brand positioning & development
    • Brand vision & direction
    • Brand guidelines
    • Creative consulting